Harrah’s Opening New Online Casino

Harrah’s is one of the biggest casino operators in the US, with locations in Las Vegas, Atlantic City, Reno and other gambling capitals of the country. Now, they are planning on bringing the excitement overseas – via the World Wide Web. Harrah has recently started planning on opening an online casino for European players, which will be become a competitor some of Europe’s online gambling websites such as William Hill and Ladsbroke.

While a similar effort by MGM previously failed in recent years, Harrah’s believes that they are in a much better situation to take the leap into the only gambling world. In today’s economy, the casino industry is changing, as more and more people are seeing the benefits of gambling online. Most land-based casinos are expected to oppose online gambling because it presents itself as competition. But, as the recent economic crisis has gamblers staying closer to home and even at home to play their favourite casino games, American land casinos are beginning to realize that jumping on the online bandwagon could be advantageous.

However, there are still many people who continue to oppose the legalization of online gambling. Several casino owners continue to view online casinos not only as competition but as a possible embarrassment of the land-based casino industry.

Harrah’s is also at an advantage due to its ownership over rights to the World Series of Poker (WSOP), one of the biggest poker brands in the world. Harrah’s is a name that is widely recognized worldwide and they believe they will enter the European marketing with a readily-established reputation.

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