Harrah’s Entertainment Changes Name

It has recently been announced that Harrah’s Entertainment has changed its name to Caesar’s Entertainment, a decision that will effect the company’s entire branding and marketing image. ‘Harrah’s’ will continued to be used as a name for the company’s subsidiary brands, so the classic name will not completely disappear.

Ceasar’s Palace is one of Harrah’s most well-known and recognizable online gambling brands. So, it was only natural that the company choose to make it’s new name associated with it’s biggest success in the gaming world. Ceasar’s is also the brand that has been chosen to represent Harrah’s new online gambling site in the UK, make it a name that is known around the whole world.

The name change will cost only $1 million, which is mere peanuts for Harrah’s who recent lost more than $600 million over the first half of 2010 due to the global recession. The company also recently recently acquired the WSOP, a move which is also expected to boost Harrah’s reputation. Poker fans and players are interested to see whether or not next year’s tournament will be moved from the Rio to Caesar’s Palace.

Harrah’s is excited about the name change and it seems that this will bring nothing but good things to the company. It has been struggling for quite some time and it will be interesting to see the positive effects that arise from the situation.

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