Archive for January, 2011

MGM Resorts Creates Loyalty Scheme

Wednesday, January 12th, 2011

Las Vegas casinos and resorts earn a great deal of business from repeat customers. Business people and high rollers from all over the world make regular visits to the city of sin, and it is important for hotel operators to make the most of these valuable customers.

That’s why MGM Casino Resorts has launched a new loyalty scheme for its regular customers. Call M Life, the new loyalty program will ensure that visitors keep coming back to MGM Casino Resorts in Las Vegas.

Unlike many loyalty programs, M Life awards players for all of their spending at the resort, rather than only what they spend at the casino. Visitors will be rewarded for the cash their wager, in addition to the money spend on their rooms, room service and other important costs.

Many Las Vegas-based brands are launching new loyalty programs. Caesar’s Entertainment has just come out with a new scheme that also seeks to rewards the company’s most loyal customers. The programs are certainly worthwhile if you’re someone who spends a lot of time and money in the city of sin, so consider signing up!

Las Vegas Ideal for Retailers

Monday, January 10th, 2011

Despite the recession, Las Vegas remains one of the biggest markets for retailers. The city is home to flagship stores to some of the most luxurious brands, including Tom Ford and Donna Karan – and the Las Vegas retail business shows no signs of slowing down.

Although the city seems to be in financial duress, Las Vegas continues to remain a hub for brands and designers from around the world. There are over 40 million visitors to the City of Sin every year, granting retailers in the city more exposure than any other city in the United States.

Today, brand awareness is important when marketing your product or launching your line, making Las Vegas a key market for retailers from around the globe.

According to economic research , the shopping mall in Caesar’s Palace shows $1400 of sales per square foot, the highest of any mall in the country. Opening a store in Las Vegas is a surefire way to boost your brand’s sales – despite the high cost of rent. Las Vegas is place where people go to spend their money, and it presents retailers with a great opportunity to cash in