Las Vegas Tourism Up

The tourism in Southern Nevada has continued to climb since February, thanks to the return of some popular conventions and trade shows in that month. Even the extra day in February, courtesy of the Leap Year gave Las Vegas tourism a boost.

The Las Vegas Convention and Visitors Authority report that in February this year, there were 3.1 million visitors to Southern Nevada, which is a 6.4 percent increase over February 2011. The most important information that the Las Vegas Convention and Visitors Authority reported was that hotel occupancy was up, as well as the average daily room rate, and gaming revenue.

The percentages for convention attendance and the amount of conventions held were in the double digits. The Las Vegas Convention and Visitors Authority reported that there was a 23.2 percent increase in attendance because two major conventions shifted their dates to February, instead of having them January and March.

One such convention was the World Market Center’s semiannual event. That event drew in 50,000 people, and they had actually held their convention last year in January.

The other convention was the International Wireless Communications Expo, which drew in a crowd of 10,700 people. Their convention was held in March last year, but was shifted to February this year.

Also contributing to the increased tourism in February in Las Vegas was the return of two other big convention shows, the National Auto Dealers Association and the Safari Club.

Despite having an extra day in February, Las Vegas tourism would have been fine without it, as overall, tourism increased by 2.8 percent.

Hopefully this trend continues as Las Vegas keeps changing to attract a younger crowd.

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