Shuffle Master To Acquire Ongame Network

Shuffle Master Inc. said today that they would be buying online the poker engine operator Ongame Network Ltd. Shuffle Master Inc. is a Las Vegas-based casino supplier, and Ongame Network Ltd.is from bwin.party Services. The acquisition will cost Shuffle Master Inc. approximately $25.7 million.

Based in Gibraltar, Ongame is one very large business-to-business operator, with a reach of more than 20 million customers in more than 25 markets. Currently, Ongame has an international network licensed in Gibraltar, in addition to regional networks in Italy and France.

Ongame has poker applications available for online play, as well as mobile play. Betfair, Unibet, bwin, Sportingbet, Betsson, and Betsafe are just some of the big names in the online gambling industry that Ongame work with.

Shuffle Master has said that the deal is perfect for them, especially because Ongame is such a good fit for them as well. They have planned to go business-to-business in online gaming, not serving online gamblers directly, but serving them indirectly by providing them with gaming in a regulated market.

There is a plan in place for Shuffle Master, should online gambling and online poker be legalized within the next couple of years. Shuffle Master would pay an extra $13.2 million for the business in the event that legalization does occur.

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